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Organizers with the Salvation Army said the biggest areas of need this year are their food pantries and programs to support people experiencing homelessness Updated: 6:34 PM CST Nov 13, 2026 Editorial Standards โ Taylor Lang Digital Content Manager Organizers with the Salvation Army said the biggest areas of need this year are their food pantries and programs to support people experiencing homelessness Updated: 6:34 PM CST Nov 13, 2026 Editorial Standards โ Taylor Lang Digital Content Manager MILWAUKEE The Salvation Army of Milwaukee County launched its 2026 Red Kettle Campaign on Friday at the Milwaukee Public Market and announced its fundraising goal of 3.3 million dollars.
From providing food, shelter, and eviction prevention assistance to emergency disaster relief, rehabilitation, youth programs, and spiritual enrichment, The Salvation Army said it serves communities across the United States through nearly 7,600 centers of operation.
During the morning event, at the Milwaukee Public Market, the organization unveiled this year's fundraising goal, an overview of the season's holiday initiatives, and remarks from local leaders.
The Red Kettle Campaign is Milwaukee County's largest annual fundraising effort, supporting essential programs year-round.
"'Give with Joy' is more than a campaign slogan; it is the opportunity to make a meaningful difference in the lives of our neighbors," said Major Beverly Gates, Area Commander for The Salvation Army of Milwaukee County. "Every gift helps provide shelter, meals, and hope to those facing hardship in our community. Together we can demonstrate compassion, inspire hope, and show that no one has to face life's challenges alone."
Organizers said the greatest need is at the Salvation Army local food pantries and funding for programs that support people experiencing homelessness.
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In 2025, the campaign said it raised over $3.2 million, which funded: three local food pantries serving thousands of families winter coats, toys, and holiday meals for children and adults shelter and housing assistance for people experiencing homelessness backpacks and school supplies disaster relief services throughout Milwaukee County The Salvation Army said it helped more than 28 million people in 2025 overcome poverty, substance abuse, and spiritual and economic hardships by preaching the gospel of Jesus Christ and meeting human needs in His name without discrimination.
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Fox Point, Wisconsin
Community
Saturday, November 14, 2026
2 min